Our Mission

To manufacture and market the highest quality health food products, to educate on the health and environmental benefits of health food, and to strive for sustainability in all that we do. 

Our Vision

To be the global leader in Quality Natural products, promoting health and wellness, and fostering positive change for the community and the environment.

Core Values

  • Passion
  • Health
  • Quality
  • Integrity
  • Transparency
  • Fun

Guiding Principles:

  • Quality Health products
  • Natural or organic - nothing artificial
  • Always top quality, produced under the highest operational standards
  • Functional innovative and nutritionally dense.

Quality Relationships:

  • Delivering value to all producers, employees, customers, and suppliers.
  • Fostering trust through transparency, delivering on our promises, and taking responsibility for our actions.
  • Attracting, developing and retaining the best talent for our business, demonstrating a "can do" attitude and fostering a collaborative and mutually supportive environment. 

Social & Environmental Responsibility:

  • Respecting the environment by sourcing from natural and organic farms and implementing environmentally friendly business practices that reduce our footprint on the earth.
  • Operating with a social conscience by donating resources to support the communities we touch.